This aspect of creative reflection recognises that the creative process involves uncertainty and possibility and that participants need preparation to access that state of receptivity, or Keatsian Negative Capability, which Keats defines as “when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason” (Buxton Foreman, 1895).
This aspect of the presentation which is visual content, gave me all what I need because in the presentation I did for the rebranding existing product. I will outline that my visual presentation was not exactly brilliant. I didn’t bare in my mind that colors really affect how people see what is in front of them.
According to the theory of color, it remarks that there are a type of colors that are important to emphasize regarding the topic you are talking about, this means that it is important to adjust that to the viewers.
How to choose the right color, in mine I chose red, and that maybe is not good for people which are color blind.
According to the American Optometric Association, “There is no cure for inherited color deficiency. But if the cause is an illness or eye injury, treating these conditions may improve color vision”
red and brown are the colors that are harder to see. So it affects the viewer if the presentation is made with this colors. Then you should always try to use negative colors, preferible black. Which is the most common colors in presentation nd is very clear to see.