Pepsi vs. Coca-Cola
Some people like Coca-Cola while other people like Pepsi, maybe the advertisement for both products because for more than a decade Coca-Cola and Pepsi for a long period. Most of the time there would be advertisement campaign that could “roast” one product to another, for example, Pepsi did a Halloween ad with a Coca-Cola cape with the title that said quote, “We wish you a scary Halloween” telling the people that Coke product could be scary. Later, Coke took the Pepsi’s ad and change it into their own by changing the title into “Everybody wants to be a Hero” showing that Pepsi was trying to be the hero by imitating them. Coca-Cola’s own advertisement shows that people can share a coke with a friend and/or family and that everyone would have a good time. Sharing it with ourselves would make no sense. But no matter how offered you enjoying it, no matter which one, soda still matter It’s been a long time since PepsiCo just sold Pepsi and Coca-Cola just sold Coke. Both companies now sell juice, water, sports drinks and iced coffee. And in many of these categories, Pepsi is winning. But when it comes to regular old cola, Coke is still king. According to Danielle Wiener-Bronner, who also says that “It’s a tough time for soda sellers. People are turning away from sugary drinks and empty calories. Evolving tastes and sugar taxes have encouraged brands like Coke and Pepsi to invest in healthier alternatives.”
There was Chasing Millennials Back In January, Coke announced new Diet Coke flavors and a sleek new can. She also had noted Coca-Cola had the last two years relaunching their campaign that was aimed at a younger crowd: The new flavors, like Ginger Lime and Zesty Blood Orange, call to mind different variations of trendy La Croix seltzers.
“Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Rafael Acevedo, the group director for Diet Coke in North America, said in a statement about the new look and flavors. “We’re making the brand more relatable and more authentic.”
He also noted that everybody goes caffeine-crazy, some health experts and have raised the red flags, nothing that excessive ingestion of the drug, especially by mostly teenagers, can cause health problem (Brandweek, 15 May). On the other side of the health spectrum, the clear winner is a bottled water. Chris Kempczinski, the VP-noncarbonated beverages at Pepsi-Cola went to New York to speak about the argument that water bottle can be bored went really it’s just a figure of speech and that in beverages, we couldn’t pick a more boring product. But as Pepsi rolls out SoBe Life Water and reformulates its Aquafina Sparking line with bolder flavors, other innovations, alternatively known as “nutraceuticals,” are all vying to address a seemingly endless number of drink occasions.
But it adds up to the ridiculous brand proliferation according to David Hartley, an analyst with Blackmont Capital, Toronto. He pointed Coke Zero (targeting men), Diet Coke and Diet Coke with Splenda as an example of overkill. Coke is spit-shining Sprite with a new, albeit stranger image. Its “Sublymonal” campaign, created by Crispin Porter and Bogusky, Miami, hits viewers with a barrage of lemon and lime visuals.
Now in Danielle Wiener-Bronner’s Article, she said that coke is winning. Why…is because It’s been a long time since PepsiCo just sold Pepsi and Coca-Cola just sold Coke. Both companies now sell juice, water, sports drinks and iced coffee. And in many of these categories, Pepsi is winning. But when it comes to regular old cola, Coke is still king. Most people Thinking outside the can It’s a tough time for soda sellers. Both companies have diversified their product lineups, but the stakes in cola are higher for Coke. PepsiCo merged with Frito-Lay and now owns Quaker Oats, Tostitos and other food brands. Coca-Cola is still a beverage company. While it was branching out, Pepsi took its eye off its namesake product, said Caroline Levy, a research analyst who covers beverages for Macquarie Capital. “They got very distracted for the last few years on cola,” she said. “They were chasing other things.” In January, Coke announced new Diet Coke flavors and a sleek new can. The campaign was aimed at a younger crowd: The new flavors, like Ginger Lime and Zesty Blood Orange, call to mind different variations of trendy La Croix seltzers. Coca-Cola spent two years on the relaunch. Coke was trying to target to younger audience like it did to 1996’s Sprite Campaign which was a hit.
Beverage brand Pepsi has always been ahead of the curve when it comes to communicating with consumers. The brand has always innovated and developed campaigns that connect with consumers in the most relevant ways. Continuing this trend, this year too, Pepsi is reaching out to millions with its message of ‘Kyun Sookhe Sookhe Hi’ by giving a twist to typical YouTube advertising with Google’s dynamic advertising tool Director Mix. This tool creates custom video ads from one core creative, turning consumer’s attention into action.
Through Director Mix, Pepsi is showing its consumers content which is most relevant to them, in its trademark witty and humorous style. The brand has turned a limited set of creative assets for its ‘Kyun Sookhe Sookhe Hi’ campaign, including images, voiceovers, texts, fonts and colors into multiple unique messages catering to different audiences in a contextual and engaging manner.
Yet, experts predict bottled water will become the world’s most dominant beverage, unseating carbonated drinks by 9015. “Health and wellness has manifested itself in a big way,” said Gary Hemphill, COO of Beverage Marketing Corp., New York. “There are huge opportunities in terms of innovation. You’ll continue to see a lot of new water products with added ingredients.”